Introducing the new Google+:
Back in July Google ended speculation about the future of Google+, announced it is here to stay, and stated there would be some changes over the coming months. In a fresh announcement made earlier this week via the Official Google Blog, Eddie Kessler (Director of Streams), confirmed the changes are underway and explained the reasoning behind the new-look Google+.
A Fresh Focus for the New Google+
According to Kessler, Google has been busy evaluating the needs of Google+ users and now has a better idea of how to best serve their needs. Communities is averaging 1.2 million new subscribers per day and Collections is growing faster still. People from all over the world are using these two features to discover and share things that interest them, so Google is giving Communities and Collections the center stage.
In a nutshell, the new Google+ is interest based. Giving people more of what they want is never a bad idea, but some other improvements have been introduced as well. The new Google+ is more mobile-friendly and offers an improved and consistent experience across all devices. You can find out more about the changes by visiting Google’s blog and reading Kessler’s post in its entirety.
Author: Steve Calvert
Steve Calvert is a freelance writer based in the Netherlands. He has expertise in several niches, including health and fitness and internet marketing, and also has a good knowledge of SEO.