Free Cross-Promotion for Content Creators:
CoPromote is a co-marketing tool that helps marketers and content creators reach more people by using the concept of share and share alike. The CoPromote community already boasts more than 800 thousand members. On a bigger scale that may not sound like a lot, but last month the service helped users to reach more than 1 Billion people. That’s a 94% increase since July, so CoPromote would appear to be going from strength to strength.
Getting Started With CoPromote
CoPromote is an easy tool to use. Free and paid plans are available and it’s just a case of signing up for the service and connecting CoPromote with your Twitter, YouTube, or Tumblr account. It is also possible to CoPromote Vine accounts, but the connection needs to be made through the CoPromote iOS app.
Once your accounts are connected, choose an existing post or video to promote and assign it a target category. This allows the system to match the post to members with similar interests. This is a powerful feature because it ensures the promoted content is a good match for the target audience. It is also possible to select two sub-categories.
Building Your CoPromote Reach
In order for others to promote your posts, you need to first build your “reach” by sharing other co-promoter’s content. You can choose posts from specific categories and even follow people whose content you may want to share regularly. Your reach is based on how many followers you share others’ content with. So, if you have 5,000 Twitter followers, you get 5,000 in reach for each tweet you share. You can also buy addition reach.
Once you build up your reach, hit the “Boost” button on your promoted posts and others can share your posts until your reach runs out.
CoPromote was launched in 2014, so it’s still pretty new, but for a new service it has already made quite a big splash. I have gotten some good exposure and many new followers from using the service on some of my beefier posts. If you feel like getting your feet wet, the CoPromote website is definitely the place to be.
Author: Deltina Hay
DeltinaU founder, Deltina Hay, is the author of The Bootstrapper’s Guide to the Mobile Web and The Social Media Survival Guide. Deltina developed the graduate, Social Media Certificate program for Drury University, and serves as the board chair of the Independent Book Publishers Association.