Why Everyone Should Be Moving To HTTP/2:
Fast-loading websites have always had an advantage over their slower-loading counterparts because people don’t like to wait. If a site is too slow in delivering information they will simply bounce away. Site speed has also become a ranking factor and the Great God Google can deliver some pretty harsh judgements when websites fail to comply with its ever-changing list of rules, so anything that can provide sites with more speed is a blessing too important for webmasters to ignore—enter HTTP/2.
HTTP/2: A Move for the Better
When a Google representative recently revealed the Big G’s plans to make GoogleBot HTTP/2 ready; even some members of the SEO community failed to grasp the associated implications. As usual though, Search Engine Land was ahead of the game and columnist Patrick Stox got to work on an in-depth article explaining the various whys and wherefores of HTTP/2 and the changes it will bring. One word turns up in Stox’s article time and time again and that word is “speed.”
Faster loading websites provide a better user experience and a switch to HTTP/2 can provide a massive speed increase. This alone is reason enough to make the switch sooner rather than later, but there are also numerous other benefits. For example, HTTP/2 websites require fewer resources and can handle multiple requests made at the same time on the same connection.
If you want to get a better idea of the full range of benefits HTTP/2 brings, Search Engine Land is the place to go because I have other fish to fry.
HTTP/2: Good for You and Good for Your Business
Although some learning curve may be involved, and making the change to HTTP/2 may take a little time, small businesses need to take action sooner rather than later in order to avoid losing out to their larger competitors who will, no doubt, be eager to stay ahead of the game. There will always be those who leave it too late of course, but it is quite feasible that small businesses that implement the changes in a timely manner could start to outrank the big boys and begin stealing their traffic simply because they have faster more efficient sites. HTTP/2 is already supported by 67.89% of browsers, along with most major server software types, including Apache and NGINX, so the times they are a changin’ like it or not.
HTTP/2 also brings with it another benefit that this too important to overlook—improved security.
Cybercriminals are very clever and target sites and businesses of all sizes. Just days ago the web hosting company Moonfruit had to take thousands of sites offline due to a threatened cyberattack, causing one Moonfruit customer to complain, “I could be losing out on a lot of money from potential clients, and they may not come back if they think the company has gone.” This is a valid point, but there are numerous other ways breached site security can do untold damage to a business.
In an article at Entrepreneur.com, site contributor Matei Gavril explains why we all need to take a more active stance when it comes to thwarting hacking attempts and make cybersecurity a major priority. “You could lose thousands of dollars cleaning up the mess,” Gavril points out. “Your business will suffer brand damage, and your clients will lose all trust.” Valid points, one and all, and reason enough to make a timely switch to HTTP/2, and the extra security it provides, don’t you think?
Author: Steve Calvert
Steve Calvert is a freelance writer based in the Netherlands. He has expertise in several niches, including health and fitness and internet marketing, and also has a good knowledge of SEO.