How to Fix Damning Business Reviews from @SEngineLand and A Beginner’s Guide to Quora from @BufferApp | News You Can Use
News You Can Use from DeltinaU: Stories you can use to improve your online presence and marketing strategies.
In this edition: How to Fix Bad Business Reviews and A Beginner’s Guide to Quora
10 Ideas: How to Fix a Damning Business Review
People take reviews seriously. Study after study show that reviews impact consumers’ buying decisions.
So what can you do to combat the effects of a bad review? In an article on Search Engine Land, columnist Chris Silver Smith outlines 10 ways you can fix, or offset, bad business reviews.
Chris offers some obvious advice like reaching out to reviewers and diluting bad reviews with good ones; but he also offers some more risky methods like using humor or even suing. Worth the read if you are battling such issues.
A Beginner’s Guide to Quora: The Most Helpful Uses for Marketers
I was excited to see this very beefy post on using Quora for marketing by Kevan Lee over at BufferApp.
Quora is a question and answer site that I have used for some time. I even include a lesson on Quora in my exclusive media communities course. Kevan does an amazing job of explaining Quora’s main features; but more importantly, how marketers can leverage the platform.
I use Quora for DeltinaU to answer questions that link back to my blog posts or video tutorials, as well as to find topics to write about. But Kevan points out some other great tips that I will definitely be taking advantage of, like creating a business page.
Author: Deltina Hay
DeltinaU founder, Deltina Hay, is the author of The Bootstrapper’s Guide to the Mobile Web and The Social Media Survival Guide. Deltina developed the graduate, Social Media Certificate program for Drury University, and serves as the board chair of the Independent Book Publishers Association.