7 Steps to Semantic Content Excellence:
Google is constantly refining their search engine algorithms and the spiders are learning to evaluate the quality of pages by the way visitors are interacting with them. So a lack of visitor engagement can result in a plummeting level of traffic. In a recent article published at Search Engine Land, SEO expert Eric Enge provides some tips on improving page quality by using Semantic Content Optimization.
Making your Pages Sticky
Semantic Content Optimization is the process used to make web pages more attractive to a larger percentage of visitors. Enge admits it can be difficult process, but points out the importance of levering every technique available in an ever competitive world.
Enge has refined the technique down to a seven-step process that explains the best ways to examine important pages and check if their quality is of a sufficiently high standard.
7 Steps to Semantic Content Optimization Greatness
- Decide on the focus for the Web page.
- Identify what customer needs the page should satisfy.
- Speak with customers and validate your need profile.
- Use TF-IDF analysis to analyze the top 10 pages for the main search term.
- Invest in better usability and design.
- Implement the things you have learned and measure visitor engagement.
- Test page performance using A/B split testing.
Enge is very generous with the amount of information he provides about Semantic Content Optimization, and he obviously knows his stuff. If you’re hoping to retain Google’s favor you may want to mosey on over to Search Engine Land and read what Enge has to say.
Author: Steve Calvert
Steve Calvert is a freelance writer based in the Netherlands. He has expertise in several niches, including health and fitness and internet marketing, and also has a good knowledge of SEO.