A Scientific Guide to Hashtags – How Many, Which Ones, and Where to Use Them:
Twitter may have been the first social media platform to use the hashtag, but the idea caught on fast. Hashtags have become a force to be reckoned with, but using them in an effective way is not always easy.
Getting Hashtags Right
Many people get hashtag use all wrong, but a little bit of knowledge can go a long way. Kevan Lee provides some expert guidance in an article published at Buffer.com. The name of his article says it all: A Scientific Guide to Hashtags: How Many, Which Ones, and Where to Use Them and Kevan is more than generous with his advice.
The article at Buffer draws on statistics taken from a number of credible sources and provides valuable insight into the benefits the hashtag can provide when used in the correct way.
Some Valuable Hashtag Insights
Facebook, Instagram, and Google+ may have followed Twitter’s example by adopting the use of hashtags, but statistics show the users of each of these platforms responds to them in very different ways.
For instance, research conducted by Buddy Media reveals using more than two hashtags in a Twitter tweet can reduce engagement by 17%. However, using 11 or more hashtags on Instagram will ensure an increased amount of interaction. And Facebook posts perform better without any hashtags at all.
The power of the hashtag should never be underestimated, but it must be used wisely. The article at Buffer provides a wealth of information about how to choose the right tags and decide where and how to use them, along with a roundup of some of the best tools available for anyone who hopes to climb the ladder to hashtag success.
Creating Hashtag Campaigns
I have an entire lesson on how to create hashtag campaigns in my Twitter Essentials course. The lesson elaborates on some of the research Kevan uses in his article and offers tips on choosing hashtags and how to use them effectively in your marketing campaigns.
You can take the Twitter course for free by joining my mailing list below.
Author: Steve Calvert
Steve Calvert is a freelance writer based in the Netherlands. He has expertise in several niches, including health and fitness and internet marketing, and also has a good knowledge of SEO.