Google Rolls Out #MyAccount and #Instagram Announces Improved Ads | News From the Source
News From the Source from DeltinaU: Get the skinny on some of the most important developments and changes in social media and digital marketing – from the source of the story.
In this edition: Google My Account and Instagram Ads
Google My Account: Keeping your Personal Information Private and Safe—and Putting You in Control
Google account holders can now enjoy an increased amount of online security thanks to the new Google My Account feature, launched last week.
In an announcement posted on the official Google blog, Guemmy Kim, product manager for Google account controls and settings, said: “When you trust your personal information with us, you should expect powerful controls that keep it safe and private as well as useful answers to your questions.” I couldn’t agree more!
The My Account service provides account holders quick and easy access to tools that can protect their personal data. It also makes it easier for users to understand their options and choose what information is used to improve the way Google services work for them.
From the new My Account dashboard, you can:
- Manage your account access and passwords
- Mange the data Google can use to personalize your experience
- Manage your visibility
- Manage accessibility and other settings
I highly recommend you take advantage of this new feature to further protect your online presence.
The Next Steps for Ads on Instagram: New Formats, Increased Relevance, Broader Availability
When Instagram ads were launched a year and a half ago the new service was an instant hit with advertisers and quickly went from strength to strength. Continuing to build on its success Instagram has announced the ad service is to be improved.
Instagram is focusing on three areas:
- Expanding the range of ads offered.
- Increasing targeting capabilities.
- Making it easier for businesses to buy Instagram ads.
Instagram states their ads will “evolve” to meet the needs of advertisers while also allowing users the chance to learn more about products or services. They can then buy a product, download an app, or sign up for a website directly from the ad.
What is especially cool about this move is that Instagram ads will become part of the Facebook advertising infrastructure. Which means that Instagram ads will be available to more businesses, and advertisers can tap the rich targeting features Facebook’s “big” data offers.
Author: Steve Calvert
Steve Calvert is a freelance writer based in the Netherlands. He has expertise in several niches, including health and fitness and internet marketing, and also has a good knowledge of SEO.