Google Brings You Closer to Your Customers in the Moments That Matter:
The advent of smartphones has allowed people to access the web anytime, anyplace, anywhere. It’s a real game-changer that affords businesses more opportunities to reach out to potential and existing customers. In an announcement made on Sunday, via the Inside AdWords blog, Google revealed their latest plans to help marketers connect with customers in their “I-want-to-buy moments” wherever and whenever they may occur.
Having the Right Tools for the Job Can Make all the Difference
The promised reaching out comes courtesy of Google’s latest marketing products: Universal App Campaigns and Customer Match.
Universal App Campaigns
Apps are all the rage these days and people discover new ones in a variety of different ways. The new Universal App Campaigns will provide businesses with a new type of AdWords campaign that will allow them to market their apps by connecting with users across multiple channels including YouTube, Google Play, Google Search, and the Google Display Network. Apparently it’s just a case of providing Google with the desired cost-per-install and leaving the rest to them.
Customer Match provides businesses with a way to connect with their “most valuable” customers in the “most relevant ways” by serving them ads that are based on their current situation and the type of device they are using to access the internet. Better still, businesses can upload a list of their best customers’ email addresses and then get Google to target them with specific ad campaigns. Customer Match also boasts a feature that allows businesses to target Similar Audiences as well; so it’s pretty exciting stuff.
Universal Apps is already available, and advertisers should be able to take advantage of Customer Match and Similar Audiences within the next few weeks. There’s a wealth of information about all of these great new advertising opportunities over at the AdWords blog.
Author: Steve Calvert
Steve Calvert is a freelance writer based in the Netherlands. He has expertise in several niches, including health and fitness and internet marketing, and also has a good knowledge of SEO.