Introducing Signal for Facebook and Instagram:
Last week Facebook released a new discovery and curation tool designed to help journalists use Facebook and Instagram more efficiently. The new tool is called Signal and, according to the official announcement on FB Media, it can aid the newsgathering process by giving journalists the ability to “surface” relevant trends, posts, videos and photos that have been published on Facebook and Instagram.
Curating Content the Signal Way
Facebook has obviously put a lot of thought into Signal because it contains some nice features that should help users to streamline the content curation process.
Signal will allow Journalists to:
- Find out what’s trending on Facebook.
- Obtain data about who is driving the most conversation on Facebook.
- Curate Facebook and Instagram content for news gathering and packaging.
- Search Instagram for visual content that relates to news events all over the world.
- Embed content and data from Facebook and Instagram in online and offline coverage.
Does Facebook Signal Cost?
Signal is free, but the reasoning behind its creation may not be as magnanimous as it first appears. The fact that they have implemented such a useful new tool is sure to make their sites a more attractive prospect to journalists who are hoping to find more efficient ways of working. Signal may benefit many businesses as well because its introduction could increase the likelihood or their content being picked up by journalists and shared across the web. There’s a lot more information about Signal over at Facebook and it could prove to be interesting reading because if you understand the nature of the beast it is easier to devise ways to make it serve you.
Author: Steve Calvert
Steve Calvert is a freelance writer based in the Netherlands. He has expertise in several niches, including health and fitness and internet marketing, and also has a good knowledge of SEO.