OK, so maybe Identity Authentication was never actually sexy. But it should be! In my opinion, if geek is the new sexy, the guys who work on identity authentication protocols are studs. Unfortunately, the only time we hear anything about identity authentication is when our Internet or “digital” security is threatened. Case in point: Heartbleed. […]
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I’m Deltina Hay, and I develop information-packed, easy-to-follow online video courses. Why am I qualified to teach you how to get social? I have been programming, developing, and consulting for businesses for 30 years. I am the author of three books on social media, the mobile web, and search optimization, and I developed the social media certificate program for Drury University. Learn more about me!
DeltinaU courses are designed for the busy professional. They are concise and comprehensive: Teaching you step-by-step what you need to market your business online. Take some free lessons!
If you are just beginning to market your business, or are a seasoned pro, DeltinaU has courses just for you.
Udemy has 3 DeltinaU social media courses on deal until July 31. All my social media courses on Udemy come with a full 30-day money back guarantee and no-limit, lifetime access. You also receive a Certificate of Completion. These deals end on July 31st! Deal 1: Social Media Guidelines and Policies The Social Media Guidelines and Policies course sells […]
Are you as frustrated as I am with the ongoing trend of overgeneralized social media marketing advice? Advice like: “If you aren’t doing so-and-so you aren’t doing social media right.” “Do this-one-thing to succeed in social media.” “Top [insert number here] social media tools you must be using.” “Social media is dead, long live social […]
Prepare social media guidelines, policies, and listening programs relevant to your organization while exploring digital ethics issues. Social media guidelines and policies can be as important as your social media plan. Social media policies can keep your organization from making disastrous mistakes on social media channels, and help you adhere to industry regulations. Social media […]
Create a holistic search and social media optimization framework while learning how to optimize your content for everywhere it can be found online. It is no longer possible to separate search and social media optimization. A holistic approach is needed to optimize your content for all of the places it may be found online. This […]
Learn how to integrate and automate your social media presence while learning the features and options of the social media management tool HootSuite. The ability to share, connect, embed, and otherwise integrate social media content is one of the things that makes social media marketing so powerful. You spend a lot of time generating great […]
Build a robust and impressive online presence by learning to utilize social media widgets across all your Internet channels. Widgets are the tools that bind the Social Web. Widgets connect social media sites with blogs and websites; add interactivity and advanced features to websites; and help you share your content across the Internet. And widgets […]
Create a realistic social media analytics plan based on your goals while learning essential social media analytics tools to monitor success. Social media can be a real time suck – time you can’t afford to lose if your efforts aren’t paying off. Social Media Analytics Essentials can get your social media efforts on track by […]
Create an optimized YouTube Channel, while learning tactics to promote your business on YouTube, get more YouTube subscribers, and drive more visits to your website. Imagine using the third most popular site on the Internet to drive hundreds of potential clients your direction. Most people use a fraction of the marketing potential which is freely […]
Create an optimized Pinterest presence for your business, while learning the main features of the Pinterest platform. Pinterest has become one of the most frequently visited social media sites, and is among the top social media tools preferred by marketers. And for good reason. Marketing with Pinterest can yield impressive results, often beating Facebook by […]
Plan a successful blog by choosing by the right blogging platform, blogging style, and writing tone for your target audience while learning basic blogging technology. Blogging is an integral part of any social media strategy. Your blog becomes your own corner of the social web by helping you contribute original content and add fresh updates […]
Featured here are slides and video from the DeltinaU “Social Media for Business” Webinar for Coggno. The slides offer a look into the new course, Social Media 101: Business Essentials; and includes: How businesses use social media Overview of social media tools Social media strategies Social Media SWOT analysis Social media and content marketing planning […]
Jump start or rejuvenate your social media marketing efforts and prepare your business for success! Social media is not an option for successfully marketing a business; it is a necessity. But social media channels can be challenging to penetrate for business owners and marketers wanting to reach their target audience. Careful planning, understanding the tools, […]
Facebook has made it more and more difficult for developers to maintain applications for Facebook pages. This has limited Facebook page owners’ ability to incorporate custom functionality into their Facebook Business pages. But there is another solution. There are a number of affordable and reputable services who offer some nice options for adding functionality to […]
If you haven’t seen the new LinkedIn Company Pages yet, you are in for a treat. LinkedIn has completely revamped their company pages to include more details about your business, as well as the ability to add product pages. With the new Company Page format, visitors can learn about your products as well as explore […]
Learn why Google Plus is important to getting good conversions within Google Search. Though Google Plus is growing into a popular social and professional networking platform, the most important reason to establish Google Plus profiles and pages is to improve your placement and conversion rates within Google Search. Google Plus also integrates nicely with YouTube […]
Try before you buy! DeltinaU presents a FREE Social Media Sampler: The BoBo Platter of Social Media Tools. This course includes sample video lessons from author and new media expert Deltina Hay’s Social Media Essentials series of courses. So far, these courses include: Twitter Essentials WordPress.com Essentials Facebook Page Essentials Google Plus Essentials LinkedIn Essentials […]
Are you a pro at what you do? Looking to make new clients and connections? LinkedIn is a professional networking platform used for B2B marketing, job hunting, recruiting and to pick up business opportunities. If you’re not using LinkedIn to market your products and business and to make new connections, you’re missing out. DeltinaU’s LinkedIn […]
Do you want to rank better in Google search? And get more business at the same time? Google Plus Marketing is a necessary part of any good search optimization strategy. Though Google Plus is a growing social and professional networking site, its importance lies in how it is integrated with Google search. If you aren’t linking your […]
Create an impressive Facebook Page while learning methods and tactics to make your page a tool for business success. Facebook Profiles are for People | Facebook PAGES are for BUSINESS Facebook is still the most popular social networking site out there, with over one billion registered users. And research shows that over 40% of Facebook […]
The mobile web is here. Right now! Learn how to market your business on the mobile web. Stay ahead of your competitors! If your not mobile, you’re not going anywhere!Click To TweetPowered By CoSchedule This class is based on the book, The Bootstrapper’s Guide to the Mobile Web; and hosted by the book’s author, Deltina […]
Create an impressive blog on WordPress while learning the features and options of this popular blogging platform. If you thought blogs were dead, think again! The 2013 State of Inbound Marketing report from HubSpot reveals that nearly 50% of businesses acquire customers from leads generated by their blogs – just behind Facebook and LinkedIn. Your […]
YouTube One Channel is the new channel design that aims to make your channel look good on all devices – from TVs to smartphones. Next week (on June 5th) YouTube is making its One Channel layout mandatory for all YouTube channels. YouTube will switch all channels over to the new layout, even though many YouTubers […]
Your Guide to the Mobile Web The Bootstrapper’s Guide to the Mobile Web is the only book you need to complete your entire Mobile Web presence. It can help you choose and implement the best mobile website and/or mobile app solution, and introduce you to other mobile tactics as shown below. Mobile Website Topics How […]
The Social Media Survival Guide is used by business owners, colleges, universities, and libraries worldwide! While social media can revolutionize your business, it can also be a complete waste of time if you don’t know what you’re doing. The Social Media Survival Guide takes the reader by the hand and gives screenshots and step-by-step instructions […]
Learn App Marketing to attract reviewers, reach your audience, create buzz, improve placement in App Stores, leave competitors in the dust! Do you know why nearly half of iOS apps are never downloaded? And that a quarter of downloaded apps are only used once? Answer: Lack of Effective App Marketing! I am sure that the […]
This course is scheduled to be replaced with a newer, spiffier model. Check back for the release! In this extensive course, you will learn how to prepare your social media plan, and how to apply effective tactics and optimization techniques to many social media tools. The course emphasizes creating an optimized social media strategy that […]
Learn tactics to promote your business on YouTube, get more YouTube subscribers, and drive more visits to your website. Imagine using the third most popular site on the Internet to drive hundreds of potential clients your direction. Most people only use a fraction of the marketing potential which is freely available on YouTube. And, YouTube […]
Want to make more sales? Ready to establish yourself as a thought leader? Twitter is called a “micro” social network because updates are limited by 140 characters. But used effectively, Twitter can out-perform other social media platforms, helping you generate leads, promote your products and services, and establish yourself as a thought leader. DeltinaU’s course […]